Episode 34: Mastering ads for authors - with Matthew J Holmes

Like it or not, to sell books you need to advertise. And if our experience at Hobeck Books is anything to go by, this is a time consuming process that requires nerve, knowledge, skill and no little investment too. Our guest this week on The Hobcast Book Show, Matthew J Holmes, has achieved sometimes spectacular results using Facebook, Amazon and Bookbub ads. As he tells Rebecca and Adrian, there are no shortcuts, but through trial and error and sheer persistence he has got to grips with the platforms, and now manages the advertising campaigns of a range of authors. Also this week, we discuss how a review of copyright laws by the UK government could cost the industry millions, and Adrian shares his delight that a certain Swedish pop combo are back...