Episode 39: The power of publicity - with Angela McMahon

The line between marketing and publicity is often a blurred one. Everyone in publishing, whether traditional or independent will have experience of marketing, but publicity is a different game altogether. Securing coverage in newspapers, interviews with broadcasters, and reviews from influencers is an art in itself, and one that our guest Angela McMahon excels in. Angela runs Flow Communications, using her vast experience working with leading publishers to become an independent consultant - securing invaluable media coverage for her clients. What are the secrets of a successful campaign? Angela has been working with us at Hobeck books on our latest release, The Genesis Inquiry by Olly Jarvis, who joins us to introduce his brilliant novel, described by Stephen Fry as 'a real winner.' Also this week, Rebecca's voice is struggling, but we discuss big changes at Amazon, and Adrian pays tribute to an old friend, the late UK government minister, James Brokenshire.