Episode 58: Know your genre if you want to sell books - with Rachel McLean

If you ever search for a crime novel on the UK Amazon store, the chances are you'll soon see an ad for Rachel McLean's books. In the space of three years, the Birmingham based author's two crime series have established an army of fans, and her titles regularly hit the number one spot. Rachel was also awarded the coveted Kindle Storyteller Award for 2021. So what does she put her success down to? Writing with your reader in mind. As Rachel tells us, if you truly meet reader expectations, they will reward you in return. 

Also this week, Adrian and Rebecca have taken The Hobcast on the road again, this time to Anglesey in North Wales where they discuss just how costly Apple's changes to data sharing have been to Facebook, and the wider digital marketing landscape.